Keva Dine gets this exactly right. I think a lot of people looking for work spend far too much time uploading resumes and cover letters into deep space. Spend more time targeting what it is you want to do, for whom you want to do it, and, specifically, what you would do differently.
While completing those three steps and doing them with commitment and deep thought, one might just find that one’s next boss could be the one doing the thinking and writing. Ironically, this kind of self-knowledge often leads employers to want you more than pandering to their wells-of-despair known as “systems.”

Source: Before You Launch Your Resume Into Deep Space, Read This. | Keva Dine™ | LinkedIn